From Manual Labor to Creamy Efficiency in the Heart of Hamburg
Our production has become significantly more streamlined without losing the handmade quality that our customers love.
Category: Nut spread / Peanut butter
Set Up: DANA api MATIC 2000+ with hopper
Call Me Nuts was founded in Hamburg by Jana and Nisi with a mission to create creative peanut butter unlike anything the world has ever tasted. With varieties like "Smokin' Hot" and "Full Power," their popularity grew rapidly. What started as a passion project in a small kitchen soon required a more professional approach to filling.
The Challenge
When Call Me Nuts first launched, everything was done by hand. However, as demand from both their webshop and local retailers increased, manual filling became a bottleneck. Peanut butter is a viscous (thick) product, and its texture varies depending on whether it is "Smoth" or "Crunchy." The company needed a solution capable of handling different consistencies accurately and quickly, without compromising on hygiene or the product's unique texture.
The Solution
To future-proof their production, Call Me Nuts invested in a semi-automated filling solution from Swienty. They chose the versatile DANA api MATIC 2000+, combined with a hopper and a custom-made nozzle.
This setup allows the Call Me Nuts team to:
· Quickly switch between different jar sizes.
· Fill both creamy and crunchy peanut butter with high precision.
· Scale production to supply a much larger number of stores and markets.
The Result
Today, production at Call Me Nuts is geared for growth. Automation has not only freed up time for product development and marketing but has also ensured consistently high quality in every single jar. Although machines now do the hard work, the soul and the premium ingredients remain the same - they are simply delivered faster to the many "nutaholics" out there.
